The PATA Excellent Destination Ranking List – Shanxi is the first online ranking list selected by travelers for travel destinations in China’s Shanxi Province. It leverages big data from global tourism platforms and the authentic travel experiences of millions of users.
On 1 August 2024, Dragon Trail delivered a half-day training on Chinese tourism and destination marketing to Cambodia Airports in Sihanoukville, as part of Cambodia Airports’ increased focus on destination marketing to boost the brand awareness of Cambodia.
On 9 July 2024, Dragon Trail delivered a masterclass on Chinese social media for the Spanish tourism board in Madrid. The session was part of a full-day training, and introduced our bespoke 182-page report on the Chinese digital landscape created for Turespaña.
Offline events are back for the travel industry, and May 2024 took Dragon Trail around the world and across China to attend exhibitions and summits. These are the highlights, from speaking and exhibiting, to representing clients and making new connections.
Dragon Trail International has appointed Edward Chen as General Manager for PR and Representation, further strengthening the company’s capabilities to best serve clients during and beyond the recovery period for Chinese outbound tourism.
Dragon Trail has launched weekly rankings for overseas travel brands' accounts on Chinese social media platform Xiaohongshu, tracking destinations, airlines, cruise lines, attractions, and hotels.
From 12-16 June 2023, Dragon Trail assisted the Macao Trade and Investment Promotion Institute to organize the “Opportunities and Development” hybrid conference and in-person FAM trip for MICE buyers from the Chinese mainland.
Since its launch, Dragon Trail Studios has hosted events and filming for clients in tourism, e-commerce, academia and transport, demonstrating our versatility, first-rate facilities, and technological know-how. Let's take a look!
The Pacific Asia Travel Association (PATA) will hold Virtual PATA Travel Mart (PTM) 2022 from November 3-7, powered by the Official Virtual Event Partner, Dragon Trail International.
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