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Celebrity-related content and holiday campaigns drove strong engagement in Q3 2024, with NTOs leading the way. While airlines and attractions saw modest increases, DMOs and hotels experienced notable declines, reflecting shifting consumer interests across platforms.
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Conversations with international tourism professionals at World Travel Market (WTM) London 2024 reveal that the Chinese market remains a driving force for global travel. But there are very few places where Chinese tourism looks the same as it did in 2019.
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China's official public holiday calendar for 2025 has just been published, with huge news about an additional two days of public holidays for Chinese workers starting from this year.
Brand Rankings
The top-ranking WeChat accounts for travel destinations, airlines, airports, cruise lines, museums & attractions and hotels for the week of 26 October-1 November 2024.
Brand Rankings
The top-ranking Weibo accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 26 October-1 November 2024.
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With a long-term view of the Chinese market’s potential and its importance to Queensland’s overall tourism development strategy, Australia’s “Sunshine State” is going all-in for both trade and consumer marketing in China.
Brand Rankings
The top-ranking Xiaohongshu accounts for travel destinations, airlines, cruise lines, museums & attractions, and hotels, for the week of 19-25 October 2024.
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Celebrity-related content continues to drive engagements on Weibo, with NTOs and hotels seeing strong results from influencer partnerships. While NTOs and airlines saw growth, DMOs, cruise lines, and hotels experienced a decline in Q3 2024.
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To help potential exhibitors and visitors from overseas plan ahead for Chinese travel trade marketing in 2025, we've compiled this guide to confirmed exhibitions and other industry events in China, including new schedules as well as event cancellations.
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