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Chinese social media platform Xiaohongshu – aka RedNote – made big news last week when it became the most-downloaded app in the US. Will this impact tourism marketing? We analyzed our data for international travel brands on Xiaohongshu to find answers.
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Our survey of 465 Chinese outbound travel agents offers a picture of the market through the eyes of the professionals who know it best. The report also serves as a guide and roadmap to the biggest future developments, with specific and actionable advice.
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Our annual report on WeChat marketing for overseas tourism brands analyzes article reading rates, new trends for post layouts, popular content themes, and two brand-new rankings categories for 2024: airports and car rental companies.
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How will Chinese travelers explore the world in 2025? To look ahead at the year to come for Chinese outbound tourism, we asked experts in tourism and marketing what they forecast and anticipate for 2025.
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Which WeChat articles by overseas tourism destinations got the most views in 2024? Here are the top 10 most-viewed articles by national, regional or municipal tourism boards published on WeChat this year.
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Airbnb China's report looks ahead to the upcoming 2025 Chinese New Year holiday, based on searches and bookings on its platform. The report includes four major outbound travel trends for Chinese New Year destinations and activities.
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What did China’s post-pandemic outbound travel market look like in 2024? Here are the 9 trends that defined the year, from high-spending FITs and the growth of Xiaohongshu, to shakeups in the global aviation industry and changes to visa policies.
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What is the role of online event technology in a reconnected world? In 2024, Dragon Trail's TNTM online events platform facilitated successful business matchmaking and improved organization at diverse in-person travel industry events in China and the Middle East.
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Dragon Trail's 2024 campaign for Disneyland Resort California is a case study in how to use Xiaohongshu and KOC marketing to drive attraction ticket sales, with more than 8 million impressions and sales growth of at least 16% across four Chinese OTAs.
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