China’s Online Travel Market: What You Need to Know to Get Involved

China’s online travel market is changing at breakneck speed, both in the way that Chinese outbound travelers are using online tools and in how online travel agencies (OTAs) function, compete and relate to one another. Based on information discussed in Dragon Trail’s August 23 webinar on China’s OTAs, this overview will bring you up to speed on the most important recent developments, what to expect from China’s online outbound travel landscape in the future, and how you can successfully work together with the Chinese online travel market.

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