China Travel Academy: B2B Training and Certification for the Chinese Travel Industry

The China Travel Academy is hosted on China’s most popular social media platform, WeChat, which has nearly 940 million monthly active users – almost 90% of whom use the app for daily work communication. The educational programs are aimed at informing travel agents about a destination and thus teaching them to sell it to their clients. The content might include modules on visa information, airlines, destination cities, culture and natural landscape. Destinations can leverage the CTA platform to create and promote their courses to the trade.

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