Date: Thursday, 7 November
Time: 14:15-15:30
ExCel London, Purple Theatre
Type of Event: Conference
Speaker: Sienna Parulis-Cook
Dragon Trail’s Director of Marketing and Communications, Sienna Parulis-Cook is joining the WTM London 2024 conference as a panelist for the session “Understanding The Power of Chinese Travelers: Trends To Capitalize On, and Pitfalls To Avoid”.
She will join speakers from the Austrian and Saudi tourism boards, Check-in Asia, and Tourism Economics to discuss the economic impact of Chinese tourists, highlight key emerging trends, and provide actionable strategies to engage with this changing demographic, putting a focus on recent data and projections for 2025.
Speakers:
Emanuel Lehner-Telič, Head of Markets Asia-Pacific, Austria Tourism
Sienna Parulis-Cook, Director of Marketing and Communications, Dragon Trail International
Gary Bowerman, Director, Check-in Asia
Alhasan Aldabbagh, President-APAC, Saudi Tourism Authority
Dave Goodger, Managing Director EMEA, Tourism Economics
Moderator: Mingjie Wang, Journalist, China Daily
Click here to learn more about the session on the WTM website.
To arrange a meeting with Sienna or with Dragon Trail’s Director of International & Inbound Markets, William Ace Rowles at WTM, please send an email to communications@dragontrail.com.
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