Destination Marketing Manager / Associate Manager

Location

Beijing, Shanghai, Guangzhou or Xi'an

Job Description

Integrity, a proactive attitude, and good communication skills are key attributes for the candidate we are looking for. For this role, it’s important to have plenty of marketing ideas, but making those ideas happen is what's most important. While we value marketing expertise, our preference is really for someone with passion for tourism. Learning ability and international outlook are vital to the role, and more important than industry networks and experience working on big projects.

The successful candidate will be an important team member for operating key marketing activations designed for leading destinations and theme parks around the world. Travel could be a part of the job to effectively reach target audiences. Apart from a decent salary, the role also includes the opportunity for attractive bonuses/ incentives.

我们需要一位这样的小伙伴，TA为人正直，乐于交流，性格主动。TA既能天马行空思考，又能把想法落地；对将文旅有真正的热情，也能将热情付诸于行动。TA可以不需具备行业呼风唤雨的能力，但需具备不断学习积累的精神。TA可以缺乏国际项目的经验，但需具备国际视野。

这位小伙伴，将在我们这里参与规划并落地世界一流目的地及主题乐园的重点营销活动。TA会在工作中旅行，并努力把旅途中奇妙体验分享给更多人。除了有竞争力的薪资及定向培养的发展前景，这位小伙伴还将获得令业界艳羡的项目奖励，并得到团队中各路大神的支持与鼓励。

Responsibilities

Represent overseas destination client to operate China business (outbound marketing)
Involved in joint campaigns and cross industry promotions
Involved in setting sales and marketing strategies for overseas destinations
Localize and/or execute marketing and strategy set by HQ
Work with in-house content team to create content marketing activations
Build and maintain industry network, and develop new packages for overseas destinations
Lead travel industry players and media to join FAM trips for package and product design
Represent overseas destinations to attend events, roadshows and offline/online activities
Regular reporting and analysis on clients’ local business operations

负责管理运营海外目的地中国市场业务
参与或主导策划各类同业或跨界的目的地营销活动
参与或主导规划旅游目的地中国市场整体营销战略
基于客户总部战略进行市场战术优化与分析
与内容及媒体团队配合落实客户所提出的营销需求
帮助客户在中国市场搭建、维护客户网络，开发新产品
带领同业/媒体合作伙伴以设计、推广产品为目的对目的地进行考察
代表目的地出席业内及媒体相关活动
定期出具各类运营及商业报告，并与客户保持良好沟通

Skills and Requirements

Bachelor degree is a must (majors in business, marketing, social science, advertising, hospitality, aviation and/or linguistics are prefer)
IELTS 6.5 is a must for non-English native speakers
2-year experience in travel / entertainment / advertising / aviation industry with marketing and sales background
Passionate about the travel industry
Creative and practical
Knowledge of digital marketing

本科以上学历（商科、营销、社科，广告，航空，酒店管理及语言专业为加分项）
英语6级或雅思6.5以上（会第二外语或者口语能力强为加分项）
2年以上航空业、文旅业、娱乐业、广告营销、或媒体行业背景
自身热爱文旅行业，或对营销工作有热情
有创意，并也需有将想法转为限时的行动力
熟悉数字营销，并基本了解流量逻辑

Apply

To apply for the position, please email your resume and a cover letter in English to: careers@dragontrail.com

In your cover letter (no more than one page), please explain why you would like to apply for Dragon Trail international and why you are suitable for the role. Please note that applications without a cover letter will not be considered

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